Customer experience is increasingly becoming a defining competitive advantage for software products. Software products that meet customer needs but cannot satisfy consumer desires are no longer considered winners.

As a result, it is imperative for today's ISVs to be able to provide their users with engaging user experience – with an emphasis on aesthetics and with regard to ease of use as well as efficiency.

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While ease of use is key to many architectural and design solutions, ease of use is not usually treated as part of the architecture or design but is often a "feature" or something that can be built all the way to the end of the product development Cycle. Unfortunately, when this process is followed, the result is rarely a usable product.

As a result, ISVs face the challenge of attracting new customers, increasing the efficiency of their products, and increasing customer satisfaction. This suggests that a lack of a sound technical approach can pose a significant risk to product success.

Product usability engineering

As we know, ease of use is not the end product. Rather, it is principles that make products more useful, efficient, and user-friendly. Good usability consists not only in graphic layouts such as form views, complex information views, or button positions but also in the analysis of current work practices and innovations to integrate these work practices with potential product requirements.

In other words, usability engineering is the study of behavior, actions, psychology, and human needs and the relationship between the results of this analysis and the software product being made. Modern usability engineering practice involves a specific contextual approach to understanding users and their needs.