Product Service Explainer Video Increase Customer Base

At present, consumers like to make informed decisions and purchases. Before buying a product or service these people look for detailed information about these products and companies that make it. For them, it becomes even more important if that product is a complex piece of domestic equipment, IT device, software or state-of-of-the art music system. 

In most of the cases, potential buyers simply login to different websites, rummaging through tons of written content. At the end of it, these buyers are still unclear about the company's philosophy, its commitment towards consumers and even the product itself. In such a scenario potential buyers move on, resulting in a loss for the company.

So what is the solution? Well, the answer is animated explainer videos. Explainer videos can accomplish several tasks. This provides information about products, companies, people who run it and sometimes even about the company's website. These videos are usually 60 to 90 seconds and are made using various methods and techniques.

These videos are highly optimized and briefly created; Give extraordinary results.  An explainer video increases traffic to the company's parent site by 60%. The reason is that these videos explain complex ideas, products in an easy to understand visual format.

Unlike text content which is difficult to understand and boring, a video helps retain company message or explanation. There is yet another important benefit. Web videos increase a website's chance in fetching a first page rank on the search results page by 50%.

Video Production – Making Explainer Videos

Video production is gradually emerging as the future of business marketing. No wonder then that 87% of online marketers use this form of content in their marketing. The effectiveness of this communication tool is evident in the fact that 92% of mobile internet users share what they're watching with others. 90% of consumers say they find advertising visuals very helpful in making purchase decisions.

Explainer Video Production  

With an explainer video, you can position your brand in an increasingly competitive online market. With Google's algorithm focusing more on the user experience, you need the content that entices visitors to stay longer on your website. This content is more affordable to make and have a very high ROI. They help you to get your point across in a few seconds, something you can not do with print advertising.

Video increases conversion rates, clarify the objective of the product, increase interest in your product, boost ranking on search engine result pages (SERPs), increase traffic to your website, liven your pitch and also grab target audience attention. They are easily sharable and will display your brand personality while at the same time build confidence in the brand.

Making the Best Explainer Video

If you are planning on this kind of production, you should speak with a video production company. These companies have professional staff with expertise and experience to create high-quality visuals to your marketing campaign.