At present, consumers like to make informed decisions and purchases. Before buying a product or service these people look for detailed information about these products and companies that make it. For them, it becomes even more important if that product is a complex piece of domestic equipment, IT device, software or state-of-of-the art music system. 

In most of the cases, potential buyers simply login to different websites, rummaging through tons of written content. At the end of it, these buyers are still unclear about the company's philosophy, its commitment towards consumers and even the product itself. In such a scenario potential buyers move on, resulting in a loss for the company.

So what is the solution? Well, the answer is animated explainer videos. Explainer videos can accomplish several tasks. This provides information about products, companies, people who run it and sometimes even about the company's website. These videos are usually 60 to 90 seconds and are made using various methods and techniques.

These videos are highly optimized and briefly created; Give extraordinary results.  An explainer video increases traffic to the company's parent site by 60%. The reason is that these videos explain complex ideas, products in an easy to understand visual format.

Unlike text content which is difficult to understand and boring, a video helps retain company message or explanation. There is yet another important benefit. Web videos increase a website's chance in fetching a first page rank on the search results page by 50%.